Ambedkar Nagar district is located in Ayodhya (Faizabad) Division in eastern part of Uttar Pradesh. The district is widespread with an area of over 2,350 sq. km. Akbarpur City is the administrative headquarter of the district and is situated on the bank of holy river Tamsa. The Tanda Tehsil of Ambedkar Nagar district is well known for ‘Tanda Terrycot’. Tanda and Jalalpur are the main weaving centres of Ambedkar Nagar. It is one of the major textile cluster in eastern part of Uttar Pradesh with majority of artisans operating on power driven handloom or shuttle looms. This cluster is majorly involved in production of textile products like Sarong (Lungis), Plaid (Gamcha), Stole and Arbi Handkerchiefs and majorly oriented in weaving segment through shuttle looms.

Ambedkar Nagar district was formed on September 29, 1995 was named in the memory of the Father of the Indian Constitution, Dr. Bhim Rao Ambedkar for his work done for the upliftment of the depressed classes, women and other weaker sections of the Society It is a district in the Ayodhya division. Akbarpur city, situated on the bank of holy river Tamsa, is the administrative head quarters of Ambedkar Nagar. Akbarpur is the birthplace of Dr. Ram Manohar Lohia who was a renowned Indian freedom fighter and a socialist political leader. In 2006 the Ministry of Panchayati Raj named Ambedkar Nagar one of the country's 250 most backward districts out of a total of 640. It is one of the 34 districts in Uttar Pradesh currently receiving funds from the Backward Regions Grant Fund Programme (BRGF).

Ambedkar Nagar is situated on the banks of holy river Tamsa. River Saryu is also one of Main River flowing in the northern side of the district. Total area of the district is 2520Sq Km. supporting a population of 2,398,709 (Census 2011), which is roughly equal to the nation of Latvia or the US state of New Mexico
Basti in North, District Sultanpur in South District Azamgarh in east and Faizabad in west.

Air : The Varanasi International Airport in Banaras is nearest i.e 102 km from Ambedkarnagar, besides Ambedkarnagar Airport which is 110 km from district. Rail: The city is connected via road and rail. The near railway station is in Akbarpur City. Road: Ambedkarnagar is 110 km away from the district. Nearest prominent district is Varanasi i.e. 102 km. National Capital Delhi is at a distance of 720 km

Ambedkarnagar district administration is headed by the District Magistrate of Ambedkarnagar. The DM is assisted by a Chief Development Officer (CDO), Two Additional District Magistrates (ADM) (Finance/Revenue), ADM(Jusidiary). The district is divided into 5 sub-divisions and 9 development blocks. Each sub-division headed by a Sub Divisional magistrate.
Ambedkar Nagar District is divided into 5 tehsils and the same tehsils are further divided into blocks as sub-division for efficient administrative set-up. The district police is headed by a Superintendents of Police (SP)/ Two Additional Superintendents of Police (Addl. SP). Each of the several police circles is headed by a Circle Officer (CO) in the rank of Deputy Superintendent of Police.

The industrial Landscape of the district is as follows

The industrial Landscape of the district is as follows:

Ambedkarnagar is primarily an Agro based region just like any other city in India with 767 units focused on Agriculture. The investment in this category is the highest about 1020 lakhs and the employment in the region is 3316.

The total export from Ambedkarnagar is approximately INR 38.63 Cr for the period September 2020 to November 2021.

UP Govt has identified the textile product for industrial promotion under ODOP Scheme and hence same has also been identified for export promotion. Production of garments through powerloom is mainly done in the Tanda area of Ambedkar Nagar.

For about 50 years, almost every family in Tanda is associated with this work in one way or the other. Here, the main business depends on hand loom and power loom cloths. Shirting cloths, interlining cloths, lungi, gamcha, arabic roomal, etc. are produced in these clusters which are available in wide range and at competitive rates. Garment cloths of Tanda are now exported.

Types of textile products manufactured in Ambedkarnagar district are shirting fabric, towel, gamcha, stole and handkerchief. The shirting fabric is made of cotton and polyester cotton yarn. All the other handloom products are made of cotton yarn. The textile industry in district produces products such as shirting fabric (about 60%), lungi, towel, handkerchief, gamcha, white fabric, and shirting cloth.

The outreach of the local textile products is confined to few Indian markets only owing to limited product portfolio, old designs, outdated technology, and comparatively high dependency on agents in nearby areas. Cotton and polyester cotton yarn are the raw materials used for manufacturing handloom products sourced from Kanpur.The following are the key products manufactured in the cluster:;
a) Towel b) Gamcha c) Stole d) Handkerchief e) Clothing Shirting

Cluster Stackholder

The export scenario of India and Uttar Pradesh have been analysed basis the export statistics of HS codes mentioned above under which handloom products are exported. The chapter focusses on the export scenario of India and Uttar Pradesh and then deep dives into the export statistics of HSN Code 5208,5209,5210,5211,5212 stating the target countries for market expansion for both the products.

Current Scenario The export scenario of India and Uttar Pradesh have been analysed basis the export statistics of HS codes mentioned above under which handloom products are exported. The chapter focusses on the export scenario of India and Uttar Pradesh and then deep dives into the export statistics of HSN Code 5208,5209,5210,5211,5212 stating the target countries for market expansion for both the products. Based on our analysis, we have identified key synergies that should be developed to expand our current reach and potential; These synergies are divided into immediate and long term. The immediate synergies include countries with Signed FTA’s, high growth potential, and one is catered by India and not UP. Whereas the long-term synergies include countries with untapped market potential which can only be fulfilled if UP’s exporters comply and raise the quality of the product to the highest standards, freight rates are more subsidized and major efforts is required in marketing which will require time to accommodate the same. ;

► The total export of handloom products from district is very less but have the potential to be export hub for handloom products like Towel (Gamcha), Lungi, handkerchief etc.
► The cluster has tremendous untapped export potential, proper market assessment mechanism, changing design patterns, meeting specific demand preferences may help increase the export. Alongside are the key facts pertaining to the analysed product codes.
► Hence, it was pointed out that the proper study of the foreign market, region specific demand patterns to be ascertained. Along with that, a common platform to be created where there can be an integration between the exporters and importers, thereby making the export ecosystem robust and effective.
Product 5208: Uttar Pradesh exports this product to Bangladesh, Korea, Sri Lanka, Senegal, Nigeria, Sudan, Nepal, Gambia, UAE, USA. Below figure shows the top importers for this product (5208) in the world:

Product Diversification is one of the most crucial product uplifting strategies which in turn is an important part of a product’s export. This plays a vital role in any products exports as it is a product uplifting strategy. Most artisans are not bothered about changing their product range and they fail to understand that it is an integral part of comprehensive marketing. Diversification can be brought in the cluster by:
1. Development of a new products: The artisans of the district should be encouraged to diversify the product categories and must be provided with enough resources to create innovative products without losing the ancestral essence of the craft. The artisans going forward should focus on creating home furnishing products, curtains, furnishing fabrics, towel, Lungi, fabrics for womenswear, handloom sarees etc. in addition to existing products. 2. Modifications of Existing Products It has also been found that most of the artisans use no strategy for making modifications to the existing products in the light of design and fusion. The artisans can make fusion products by blending handloom work with embroidery or block prints or some other prints.

The state is a leading producer in agriculture products like rice, wheat, sugarcane etc. The economy of the cluster is heavily dependent on agriculture products.

The state is a leading producer in agriculture products like rice, wheat, sugarcane etc. The economy of the cluster is heavily dependent on agriculture products. The economy of the cluster is heavily dependent on agriculture products- Rice. Approximate Export turnover of the Rice is INR 1.86 Cr respectively.

Rice: Rice, (Oryza sativa), edible starchy cereal grain and the grass plant (family Poaceae) by which it is produced. Roughly one-half of the world population, including virtually all of East and Southeast Asia, is wholly dependent upon rice as a staple food; 95 percent of the world’s rice crop is eaten by humans. Rice is cooked by boiling, or it can be ground into a flour. It is eaten alone and in a great variety of soups, side dishes, and main dishes in Asian, Middle Eastern, and many other cuisines. Other products in which rice is used are breakfast cereals, noodles, and such alcoholic beverages as Japanese sake. The cultivated rice plant is an annual grass and grows to about 1.2 metres (4 feet) in height. The leaves are long and flattened and are borne on hollow stems. The fibrous root system is often broad and spreading. The panicle, or inflorescence (flower cluster), is made up of spikelets bearing flowers that produce the fruit, or grain. Varieties differ greatly in the length, shape, and weight of the panicle and the overall productivity of a given plant.
Many cultures have evidence of early rice cultivation, including China, India, and the civilizations of Southeast Asia. However, the earliest archaeological evidence comes from central and eastern China and dates to 7000–5000 BCE. More than 90 percent of the world’s rice is grown in Asia, principally in China, India, Indonesia, and Bangladesh, with smaller amounts grown in Japan, Pakistan, and various Southeast Asian nations. Rice is also cultivated in parts of Europe, in North and South America, and in Australia. In the 1960s the so-called Green Revolution, an international scientific effort to diminish the threat of world hunger, produced improved strains of numerous food crops, including that known as miracle rice. Bred for disease resistance and increased productivity, this variety is characterized by a short sturdy stalk that minimizes loss from drooping. Poor soil conditions and other factors, however, inhibited its anticipated widespread success. In the India it has been reported that there are over 6,000 varieties of rice. Any rice other than Basmati Rice is named as non-Basmati rice. In the world it has been reported that there are over 10,000 varieties of rice and out of which the maximum number are in India.

Multiple varieties of rice exist including short-grain, medium-grain, and long-grain varieties. The following are the key varieties of Rice which are produce, processing and sale domestic and indirect export in the cluster: ;

► Basmati Rice: Pusa Basmati 1121, Pusa Basmati-1509 (IET 21960), Pusa Basmati- 1718, Sugandha-5, Sugandha-6
► Non-Basmati Rice: Surbati
► Hybrid rice: Sudha (D3100), PHB-71, Arize-6444

Cluster Stackholder

Following are principal Industry Associations that are working for the development of Rice:
► Agriculture and Processed Food Products Export Development Authority (APEDA)
► Indian Industries Association (IIA)
► Rice Export Promotion Forum (REPF)
► International Rice Research Institute (IRRI) - world’s premier research organization dedicated to reducing poverty and hunger through rice science; improving the health and welfare of rice farmers and consumers; and protecting the rice-growing environment for future generations
► U.P. Council of Agricultural Research (UPCAR) - The UPCAR is an autonomous apex state organisation registered as a society, which plans, co-ordinates and promotes research, education, training, and transfer of technology for advancement of agriculture and allied sciences. The UPCAR was established on June 14, 1989, with its headquarters at Lucknow.
► Agriculture Department
► Krishi Vigyan Kendra (KVK) ;

Export Scenario

HS codes under which the product is exported from the district. ;

Current Scenario The export scenario of World and India have been analysed basis the export statistics of HS code 100630 (Semi-milled or wholly milled rice, whether or not polished or glazed) under which non-Basmati rice is exported from Ambedkarnagar district. Based on our analysis, we have identified key synergies that should be developed to expand our current reach and potential; These synergies are divided into immediate and long term. The immediate synergies include countries with Signed FTA’s, high growth potential, and one is catered by India and not UP. Whereas the long-term synergies include countries with untapped market potential which can only be fulfilled if UP’s exporters comply and raise the quality of the product to the highest standards, freight rates are more subsidized and major efforts is required in marketing which will require time to accommodate the same. ;

HS Code 100630 (Semi-milled or wholly milled rice, whether or not polished or glazed)
► The total exports of product from Ambedkarnagar district as per HS code 100630 are around INR … crores in the period September 20 to September 2021.
► India's exports represent 29.8% of world exports for this product, its ranking in world exports is 1.
► India exported this product to Iran, Indonesia, Malaysia, Bangladesh, Yemen, China, Saudi Arabia, Sri Lanka, USA, Nepal etc
Below figure shows the top importers for this product (100630) in the world:

Product Diversification is one of the most crucial product uplifting strategies which in turn is an important part of a product’s export. Currently, only the grains of rice are being sold directly in the market. Knowing the health benefits of the product an initiative can be made for product diversification to manufacture value added products such as chiwda, poha, brown rice, rice noodles, idli & dosa batter.
The broken rice can be used to create flour. Rice flour is gluten-free; therefore, it is an alternative for producing gluten-free products. Rice flour is also hypoallergenic. Thus, it can be utilized for producing baby food, puddings, and other food products. Due to the decreased risk for people with sensitivities, food companies prefer rice flour to other varieties of flour. Thus, it is economically justifiable to grind broken rice to produce flour for such applications. With adequate upgradation of technology in the cluster the farmers/ millers can sell by-products and generate additional income by manufacturing by-products from Rice Husks, Brans and Straws; the following are their uses: